Creating targeted & innovative tools with goals and purpose; problems to solve & a job to do.
Creating targeted & innovative tools with goals and purpose; problems to solve & a job to do.
Public RelationsThere is no advertising better than “word of mouth”. And nothing is as close to a recommendation from a most trusted friend than reading hearing a favorable review in the news. When someone reads a favorable NEWS story in the press, on the radio, on television, or on the internet, it is viewed as a third party endorsement — giving a business, service, and product priceless credibility. This is where public relations come into play. PJA works closely with its clients to maximize their appeal in the marketplace in an Enlightening, Entertaining, and Credible manner. Public relations should play some part in any marketing campaign.
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PUBLIC RELATIONSAt PJA we like to think of Public Relations as Planned Response; crafting a message for media relations to solicit a planned response. Our integrated approach, combining a marketing message and journalistic techniques to develop and deliver a factually accurate and relevant message that entertains, enlightens, and differentiates our clients from their competition and/or simply builds awareness of our clients services/products/cause. Utilizing the most up-to-date resources and editorial/journalistic abilities, we ensure our clients’ messages are conveyed with the attention to cut through the maze and clutter of the public’s consciousness to effect a planned response of emotional and/or educational interest giving our client increased credibility and assist in calling the target audience into an action. Services Available Include: Messaging Strategy Development, Article Development and Writing, Product Launch Development, Social Media/Blog Development, Administration, and Writing, Trade Show & Conference Support, White Paper Development, Event Development and Marketing, and more….  |
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