Creating targeted & innovative tools with goals and purpose; problems to solve & a job to do.

Marketing

To make advertising and communications successful it should be well targeted. The right image, brand, and/or message, directed to the desired audience, reaching that audience using the right communications medias, delivered in the most optimal fashion, measurable and re-fineable, because marketing is just as much a science as an art. Focus, strategy development, feedback, and creatively, produces a message that will resonate with the targeted audience and produce the desired result.

© 2000-2011 Paul Jann Advertising, Inc. All rights reserved. All Logos and Client Marketing and Sales Material displayed within the PJA website, are the property or their respective company, and/or corporation, and/or individual and retain all rights and protection under U.S. and International Copyright Laws.

Paul Jann Advertising is a woman owned company.

MARKETING

Marketing is key to developing any successful business’ brand and message. Marketing research is needed to objectively measure a business’ presence and performance, identify its competition and how it is perceived in its marketplace. Outcomes from market research, targets communication materials and helps select the appropriate medias; achieving better results, saves dollars, and reduces risk.

PJA has experience in conducting research projects and programs for both consumer and business to business clients. We are highly resourceful in utilizing secondary research and initiating primary resources to provide objective information as a foundation to develop integrated marketing strategies.

Our primary marketing research experiences spans a wide range of target audiences and industries:

BRAND AWARNESS & IMAGE, CORPORATE IDENTITY & BRANDING, EXECUTIVE INTERVIEWS, FOCUS GROUPS, CUSTOMER SATISFACTION STUDIES, COMPETATIVE ANALYSIS, SURVEYS, and INTERNET ANALYTICS & TRENDING